Zee Telugu channel is Telugu regional channel and it is a premium Telugu language channel offered by the Zee network. It is a Telugu-language cable television channel in India. The channel was launhced in 2005 after the success of various other regional channels like Zee Gujarati, Zee Marathi, Zee Bengali and Zee Punjabi. Zee Network made a foray into the South Indian marker with the launch of Zee Telugu. At a ceremony at Taj Krishna, the new channel was launched by megastar Chiranjeevi. The launch ceremony has around 300 invitees with prominent personalities from the TV and film industry present.
As the caption suggests 'Sarikotta Velugu', a Telugu phrase that conveys the meaning 'New Light'. Zee Telugu has always stood by it. Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, to blockbuster movies and reality shows.
Zee Telugu is the first southern regional channel from Zee bouquet. In just 6 years of its inception it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste thereby bringing radical changes in viewership patterns. Being a strong contender for No.2 in Telugu GEC, Zee is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.
Zee Telugu has an entertaining mix of programs across various genres for all age groups.